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93% of 18-24s engage with sport on social media at least weekly: WARC
Sony Sports Network onboards Kartik Aaryan as its brand ambassador for football
Sony Sports Network extends partnership with UEFA, acquires exclusive media rights for UEFA Euro 2024 and 2028
Crypto players unlikely to go slow on advertising despite government's concerns
Indian bitcoin exchange platform WazirX picks co-presenting sponsorship of live streaming of Euro 2020 on SonyLIV
In Digital
SPSN launches a series of campaign films for new regional sports channel Sony Ten 4
adidas launches first short film as part of its new UEFA EURO 2020 campaign
UEFA Euro 2020 to go live on SonyLiv from June 11
In Digital
Football fans gear up for UEFA Euro 2020 and Copa América 2021 on SPSN
Sony Pictures Networks India acquires exclusive TV and digital rights for Copa America 2021 in Indian sub-continent till Dec 31
Zenith forecasts global adspend to shrink 7.5% in 2020
Duff & Phelps analyses impact of Covid-19 on the value of IPL ecosystem
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%, says Zenith
SPN’s sporty bonanza for footy fans ahead of FIFA U-17 World Cup 2017 India
Star India and Viacom18 big win at 14th edition of PromaxBDA Awards
How Sony gained from a decade of IPL
NDTV secures 3 nominations at 2017 New York Festivals International TV & Film Awards
Sports marketing: Beyond the pavilion
After National Football League, SPN brings FIFA Futsal World Cup 2016
India’s ad spend to grow at +12% in 2016: Carat report
Sony Pictures acquires Ten Sports from ZEEL for $385mn
SPN bags broadcast, digital rights for International Champions Cup 2016
IPG Mediabrands forecast 16.2% Adex growth in 2016