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Mastercard and ICC sign global partnership for Men’s Cricket World Cup 2023
Oppo announces former footballer Kaká as global brand ambassador for its UEFA Champions League partnership
Sony Sports Network extends partnership with UEFA, acquires exclusive media rights for UEFA Euro 2024 and 2028
Mastercard replaces Paytm as title sponsor for all BCCI international and domestic home matches
Vi partners with SonyLiv to offer plans bundled with content
Sony Sports Network to launch “The Top Corner with John Dykes” show for Indian football fans
Sony Pictures Networks India extends broadcast partnership with Union of European Football Associations (UEFA)
Sony Pictures Networks India acquires exclusive TV and digital rights for Copa America 2021 in Indian sub-continent till Dec 31
Sony Pictures Networks India becomes the official broadcast partner of Amit Burman-promoted ‘Ultimate Kho Kho’
Amazon Prime Video enters cricket, bags India rights for all New Zealand Cricket until 2025-26
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M&C Saatchi Performance bags digital mandate for beIN Asia Pacific
In Digital
MyTeam11 appoints Manvendra Singh Rathore as Chief Marketing Officer
In-depth: How online fantasy sports is becoming a major business in India
SPN retains broadcast rights for UEFA Champions League, UEFA Super Cup and UEFA Europa League
Zee Melt 2018: How to do digital marketing in a fundamentally traditional category
In Digital
Nivea Men extends partnership with Real Madrid in 70 countries, including India
Gatorade’s new film is an ode from PV Sindhu to Pullela Gopichand
SPN completes first phase of acquisition of Ten Sports Network from ZEEL
dittoTV to telecast UEFA Champions League live
In Digital
Sony Pictures acquires Ten Sports from ZEEL for $385mn
The best of #IPL 9 on Twitter
In Digital
Ten Sports unveils new identity and positioning for its sports channels
Nissan inks 8-year deal as global sponsor for ICC
PepsiCo scores The UEFA Champions League
Ten Sports acquires rights for Capital One Cup & Sky Bet Football League