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Tarun Bhagat becomes Chief Marketing Officer of India and South Asia Beverages at Pepsico
Slice unveils ‘Aam Ka Ehsaas. Sabse Khaas’ summer campaign with Kiara Advani
After Slice, Katrina Kaif becomes Aquafina brand ambassador
PepsiCo India’s FY22 profit down by 76.25% to Rs 41.63 cr; revenue up by 21.61% to Rs 6,385.80 cr
Pepsico India partners with Airtel to offer recharge coupons with its beverage brands
Tropicana celebrates inner goodness in its new summer campaign
Slice launches new summer campaign featuring Katrina Kaif
Apis India ropes in PepsiCo’s Sharad Vatss as Marketing and Sales Head
‘Aam nahi khaas ho tum’ initiative by Slice is a tribute to India’s unsung Covid heroes
Kavita Kamath joins Wondrlab as Group Creative Director
White Rivers Media appoints Chirag Sangai as Head of Client Partnerships
In Digital
PepsiCo India unveils a new look for Tropicana, shows authenticity of youth in campaign
When the school comes home
Salman Khan is the brand ambassador of Pepsi
To boost growth, ITC’s beverage brand B Natural to hike ad spend by 60% this fiscal
How 42-year-old Rasna managed to beat challenge from global beverage giants to remain the category leader
Seventh edition of Pinkathon Mumbai to be held on December 16
ASCI processes complaints against 208 advertisements, upholds 89 of them in June 2018
Kishore Tadepalli appointed head of JWT Mumbai as Rajesh Gangwani moves on
Tropicana’s ‘My Health My Way’ campaign features new brand ambassador Katrina Kaif
Sports drink Gatorade releases TVC with core belief ‘Win from Within’
MullenLowe Group launches Lintas Mediahub in India, appoints Vidhu Sagar as head
Tropicana salutes Jadav Payeng, ‘The Man who planted a Forest’
Ahmed El Sheikh replaces D Shivakumar as PepsiCo India CEO
Brandstand: Naming strategies in the experience age