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IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
Online streaming in India will overtake linear TV in India too just as it did in US: Sushant Sreeram of Amazon Prime Video
Ogilvy makes Rishabh Pant find his tribe for Hercules Cycles’ new campaign
Making noise creates awareness, it’ll be better if brands do something about it too, says GCPL’s Sudhir Sitapati
TRAI to seek DoT’s response over broadcaster’s concerns in 5G spectrum allocation
Political parties increase spending on Facebook ahead of Assembly elections
In Digital
ECI’s ban on physical rallies for upcoming Assembly elections is a boon for digital news publishers
In Digital
#e-lection: With EC banning physical rallies, news genre to gain big during upcoming Assembly polls
Too Yumm! Karare launches new campaign featuring cricketer Virat Kohli
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Do brands succumb to trolling too early?
RPSG wins IPL’s Lucknow team; Irelia to own Ahmedabad team
Why Ford India’s exit is a marketing failure
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
TV to get lion’s share of Thums Up’s ad spends for Tokyo 2020 Paralympic Games
Seven steps to remember when doing a rebranding exercise
In Digital
Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
How Google Showcase has changed things for publishers in two months since launch
In Digital
Netflix India to launch first dating reality show ‘IRL: In Real Love’
Cannes Lions 2021: India wins four more Lions to surpass last year’s tally
News channels to lose additional revenue, audience reach coming from OTT platforms
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
How Covid changed the life of an ‘Aam Aadmi’