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Why ad industry’s bottom of the pyramid needs an immediate salary correction
We thought of celebrating hardship: Vipin Dhyani of Thoughtshop on Bail Kolhu campaign
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
Thoughtshop Advertising wins Bayer’s Creative Mandate for Arize Hybrid Rice Seeds
In-depth: A tug of war between creative agencies and brands on remuneration
Laadli Media Awards honours media campaigns for excellence in gender portrayal
Guest Times: Unrealistic mothers of advertising
In-depth: Will ad campaigns in men’s innerwear category come of age?
Save the boy child to save our girls, says FCB Ulka’s new campaign
A heart-warming story from P&G’s Vicks looks at motherhood with a difference
From sailing on own boat to boarding a larger ship: Journey of independent agencies
As the name Kismi is youthful, we focused on the youth: BK Rao of Parle Products
Don’t cringe on seeing our faces: Acid attack survivors share video CVs
#DobaraPoocho is Live Laugh Love Foundation’s attempt to give depression a thought
‘Jhatka Mana Hai’, says Bajaj Platina Comfortec
The costly blind spot of the advertising industry: Free pitches
In Special
Mexitos would be a synonym for Nachos, says Parle’s B. Krishna Rao
Thoughtshop bags Parle Melody account
Parle Products’ ‘Litter Free’ initiative gets an OOH push
Parle rides on the ‘Swachha Bharat’ bandwagon
Thoughtshop wins Quick Heal creative duty
Roman emperor Hrithik woos consumers in Parle Milano campaign
Thoughtshop appoints two Creative Directors