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We're moving away from machine-based to people-based measurement: Nielsen's David Kenny
Amagi appoints Rajagopal Baskaran as SVP of AdTech Product Development
Three out of four LGBTQ+ people think brands should do more to support LGBTQ+ community outside Pride month: WPP study
Santoor announces brand relaunch with “Young Soch” campaign
Gas-O-Fast goes all out with ‘India ki Acidity ka Indian Ayurvedic Solution’ campaign
86% of respondents mostly opt for offline stores to fulfil their grocery needs: LS Digital report
Author Amish and marketing agency Think WhyNot use metaverse and AR in book marketing
Uncle Delivery’s ‘Har Delivery Ka Companion’ campaign makes consumers aware of its services
AVGC Promotion Task Force to submit its report in next 15 days, says Apurva Chandra at ‘FICCI Frames Fast Track 2022’
M&E sector should grow to more than $100 billion by 2030, says MIB Secretary Apurva Chandra
HDFC Life’s latest campaign takes a look at term life insurance from the eyes of a survivor
Cleartrip makes people rethink their splurges during sale season with a print ad
In Print
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
Planet Marathi OTT appoints Shailesh Amonkar and Darshan Gangakhedkar as Strategic Advisors
In OTT
Xiaomi India encourages you to not buy tech, yet and wait for ‘Tech Ka Shubh Muhurat’
Amagi planning to target emerging CTV-led FAST market and cloud broadcast in India
In Digital
Art director Manvir Kaur Mahidwan selected as 2022 One Club Portfolio Night All-Star
iTap inks partnership with NextPlay to position HotPlay’s hyper-casual games & IGA in the Indian gaming market
Star Sports launches promo ahead of ‘BGMI Masters Series 2022’
Cannes Lions: Nike & Wendy’s are using creativity as a tool for storytelling & transforming the future
In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
HDFC Life attempts to change the people’s mindset regarding insurance with #SkipNahiInsureKaro campaign
MMTC-PAMP appoints Amul Saha as Chief Digital Officer
Chirag Gander & Sahil Vaidya launch their book ‘Think Like The Minimalist’
41% of consumers in India say it is acceptable to share their streaming service login details: YouGov study
In OTT