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Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
We take pride in being a hyper-local brand with pan-India appeal: Nimisha Pandey of Zee5 on partnering with TVF
Rahul Sarangi joins Disney+Hotstar as Head of Short Form and New Content initiatives
In Digital
SVOD model has a future as viewers are willing to pay for good content: aha CEO Ajit Thakur
upGrad unveils #RahoAmbitious campaign, persuades working professionals to follow their dreams
In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
Arré hires Vijay Koshy as Director, Advertising and Brand Partnerships
Brands applaud as Chandrayaan-2 embarks on Moon mission
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
In Digital
Joseph George launches new creative agency ‘Tilt’
Uber Eats refreshes 90s memories in new campaign ‘Purane prices, naya app’
Vivek Saxena joins The Viral Fever as North Head, Brand partnerships
In Digital
TVF brings hit web series to Xiaomi Mi TVs
In Digital
Things to keep in mind while approaching content generators for branding exercises
Culture Machine uses tech IP Intelligence Machine to build publishers’ leaderboard
In Digital
Six Indian Winners at Asian TV Awards 2017
Dhawal Gusain replaces Arunabh Kumar as the new CEO of TVF
In Digital
In-depth: Web series, original programmes and the new-age digital audience
There is clear emergence of snacking content: Vuclip’s Vishal Maheshwari
In Digital
Kabali to Kapil: What ruled on YouTube this year
In Digital
Embrace disruption to stay competitive: Sudhanshu Vats at CII Big Picture Summit
EEMAX Global Conclave and Awards 2016 comes to a wrap
Ad Club Bangalore’s annual awards end in a Big Bang finale
How bite-sized content on web series is attracting the youth
In Digital
Maxus Content and TVF bring alive Tripling with Tiago for Tata Motors
In Digital