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Actor Vijay Raaz features in what3words’ first TVC campaign
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
TV9 Bharatvarsh to host ‘Satta Sammelan’ in Lucknow on October 4
Aaj Tak turns focus on UP elections with “Panchayat Aaj Tak”
Australian legend Steve Waugh captures India’s passion for cricket on Discovery+
Zee Zest launches Goan Gullies with Rocky & Mayur
Syed Amjad Ali reminisces his 25-year-long journey with Mullen Lintas
Krishan Premnarayen to be honoured with AAAI Lifetime Achievement Award 2020
Taj Mahal is a TV-first brand when it comes to media vehicles: Shiva Krishnamurthy of HUL
Netflix announces three original series in partnership with Viacom18 Studios
In Digital
How brands are drooling over ‘bananas’ with moment marketing campaigns
Havmor joins hands with Gaana and Amazon, has exciting offers for consumers
Samsung empowers Gen X to show the ‘Real India’ to the world
Swapan Seth’s RASS to promote Lisa Ray’s new book Close to the Bone
Shilpa Kamath joins Network Advertising as Senior VP, Client Services
Sportstar Aces Awards culminates on a high note
Brands should avoid a communication that does not sell, says HUL’s Shiva Krishnamurthy
L&K Saatchi & Saatchi CCO Delna Sethna moves on
Indian Express hosts Stories of Strength to mark 10 years of 26/11 Mumbai attacks
In Print
Brandstand: How beer can brew the India brand story
6-Pack Band helped Red Label move both equity and business, says Shiva Krishnamurthy
Brandstand: This decade of Taj Mahal brought to you by ITC
Publicis India appoints Ramakrishnan Hariharan as Head of Creative
Brandstand: The secret sauce in the war of brands
In-depth: When brands go for pot-shot advertising