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Why IPL won’t scale up on Digital
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
CTV in India – A scale not proportionate to the hype
In Digital
13 million households, constituting 5% of projected TV universe, to be cord-cutters by 2026 in India: KPMG
ABP Live climbs Apple TV news app rankings to enter Top 20 list
In Digital
Many NBDA members opt-out from 13-week historic data to be released by BARC India
Colors to launch new home-grown talent show 'Hunarbaaz – Desh Ki Shaan’
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Sony Yay! plans July line-up packed with interactive engagement for kids
Total TV households grow 6.9% to reach 210 mn, individuals at 892 mn: BARC India TV Universe Estimates 2020
Bangla news market set to expand with the entry of big broadcasters
TV homes rise after NTO, IRS study validates TRAI report
Star India’s third edition of Star Writers Program to nurture next generation of storytellers on TV
MTV Beats celebrates second anniversary, witnesses 50% growth in a year
In-depth: What’s ailing revenue growth of Hindi TV news genre?
BARC India’s panel design and household selection get Indian Statistical Institute stamp
BARC India gets Airtel Digital TV on board for Return-Path-Data
Budget 2018 likely to expand TV universe, says BARC India CEO Partho Dasgupta
BARC India updates TV Universe; total TV Viewership jumps up by 18%
Guest Times: India TV ratings controversy - The EMM prescription
Industry thumbs up for cable network digitisation decision
Zee Cine Awards Delivers Biggest Rating In US