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Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
In a first, ICC to sell media rights for men's & women's cricket separately
I&B Ministry’s advisory to stop online betting ads won't have major financial impact on TV channels, other platforms
Two-thirds of IPL fans claim to have watched all matches this season on TV while a third caught the action online: YouGov
IPL media rights: Here's how Disney Star's TV pick makes business sense
IPL media rights: TV and digital rights for India sold for Rs 44,075 crore for 2023-27
IPL media rights: Disney Star bags TV rights, Viacom18 gets digital streaming rights for 2023-27
IPL media rights auction: Disney refuses to bow down before Reliance
Burger King pranks Hrithik Roshan as part of its #EkDumPachaas campaign
Drop in IPL viewership: Will it impact the value of media rights?
Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom
Godrej Appliances unveils new TVC featuring Ayushmann Khurrana for its air conditioners
Swiggy’s IPL ads are back with the all-important “Aap Kiske Saath Dekhoge?” question to double its ad spends in 2022; bets high on IPL
At a base price of Rs 33,000 crore, will IPL media rights make business sense?
Disney Star announces multiple tech innovations for IPL 2022
In-depth: How IPL 2022 has become the biggest stage for creative minds to present their magnum opus
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
MPL launches 360-degree campaign for Great Indian Gaming League
Abhay Ojha bids adieu to News Nation Network as President - Sales and Marketing
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
Boost addresses gender prejudice through release of ‘Boost: Game Stamina Ka’
Marico's Set Wet launches new campaign featuring Ranveer Singh in a pre-historic avatar
Bloomberg and Quint part ways; BloombergQuint to be renamed
In Digital
Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor