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In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
Providing IPL content for free on digital may have negative impact on TV advertising: Karan Taurani of Elara Capital
How digital is overtaking TV advertising, LV Krishnan explains
Brands to splurge on Connected TV advertising this festive season
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
India sees huge headroom for growth across TV and digital despite downturn
In Digital
TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
In Digital
TV advertising up 16% in the last two weeks
Ads on news television grow in Week 13, overall TV advertising dips
Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
Aurelia rolls out TVC starring Disha Patani, showcases festive collection
Dating apps will not hit matrimony websites, says Murugavel Janakiraman of BharatMatrimony
Digital growth unstoppable, vernacular videos and content integration to lead advertising: Shamsuddin Jasani, Isobar
In Digital
Insurance companies not investing enough in TV: Nandini Ali, CMO, Apollo Munich Health Insurance
Seven things about TV viewership advertisers must understand
SureWaves launches programmatic TV advertising marketplace ‘Skynet’
Mogae awards Tango creatives to Contract; digital & design to The Mob
In Digital
BARC India rolls out its pricing philosophy