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Search Results for 'TV advertising'
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
In Television
Providing IPL content for free on digital may have negative impact on TV advertising: Karan Taurani of Elara Capital
Providing IPL content for free on digital may have negative impact on TV advertising: Karan Taurani of Elara Capital
In Television
How digital is overtaking TV advertising, LV Krishnan explains
How digital is overtaking TV advertising, LV Krishnan explains
In Advertising
Brands to splurge on Connected TV advertising this festive season
Brands to splurge on Connected TV advertising this festive season
In Television
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
In In-depth
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
In OTT
India sees huge headroom for growth across TV and digital despite downturn
India sees huge headroom for growth across TV and digital despite downturn
In Digital
TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
In Digital
TV advertising up 16% in the last two weeks
TV advertising up 16% in the last two weeks
In Television
Ads on news television grow in Week 13, overall TV advertising dips
Ads on news television grow in Week 13, overall TV advertising dips
In Television
Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY
Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY
In Television
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
In In-depth
Aurelia rolls out TVC starring Disha Patani, showcases festive collection
Aurelia rolls out TVC starring Disha Patani, showcases festive collection
In Ad Craft
Dating apps will not hit matrimony websites, says Murugavel Janakiraman of BharatMatrimony
Dating apps will not hit matrimony websites, says Murugavel Janakiraman of BharatMatrimony
In Advertising
Digital growth unstoppable, vernacular videos and content integration to lead advertising: Shamsuddin Jasani, Isobar
Digital growth unstoppable, vernacular videos and content integration to lead advertising: Shamsuddin Jasani, Isobar
In Digital
Insurance companies not investing enough in TV: Nandini Ali, CMO, Apollo Munich Health Insurance
Insurance companies not investing enough in TV: Nandini Ali, CMO, Apollo Munich Health Insurance
In Marketing
Seven things about TV viewership advertisers must understand
Seven things about TV viewership advertisers must understand
In Television
SureWaves launches programmatic TV advertising marketplace ‘Skynet’
SureWaves launches programmatic TV advertising marketplace ‘Skynet’
In Television
Mogae awards Tango creatives to Contract; digital & design to The Mob
Mogae awards Tango creatives to Contract; digital & design to The Mob
In Digital
BARC India rolls out its pricing philosophy
BARC India rolls out its pricing philosophy
In Television