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Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
Brands capitalise on the hype over Alia-Ranbir wedding
In Digital
Brands expect better ROI from IPL this season
Swiggy’s IPL ads are back with the all-important “Aap Kiske Saath Dekhoge?” question
Zee TV creates world record for World’s largest ‘Jalebi’ as part of promotions for ‘Mithai’ show
In-depth: What categories of brands will shine this IPL season?
Market Xcel’s ‘BrandXcel’ study reveals consumers’ brand preference at different parts of the day
Havas Sports & Entertainment India facilitates deal between BCCI & Swiggy Instamart for IPL 2022 & 2023
Saurabh Nath joins Swiggy as Head of Brand Marketing
Techlutions announces launch of IPL spends effectiveness tracker ‘Score’
Disney+ Hotstar onboards 13 brands for Tata IPL 2022 sponsorship for various groups
In OTT
India bags 56 awards at Spikes Asia 2022
Spikes Asia 2022: 101 entries from India in shortlists
McDonald’s India (N&E) launches new campaign for its latest offerings
Indian Adex rose 37% to reach Rs 74,000 crore: Madison Advertising Report 2022
How are brands celebrating Valentine’s Day this year
Umesh Krishna exits Swiggy
Kiran Anthony and Mahesh Gharat bid adieu to Ogilvy; Puneet Kapoor joins Ogilvy South as CCO
Swiggy appoints Publicis’ Shyamashree DMello as Head of Creative Studio
India Today’s 46th anniversary issue hits the stands with 25% surge in circulation; reports highest-ever issue revenue
In Print
Havas Media Tribes rolls out an OOH campaign for Swiggy Instamart
Swiggy’s #SantaOpenToWork campaign offers a quirky, timely take on Christmas
Real estate banking platform Indiassetz ropes in Kapil Mishra as Brand and Creative Consultant
‘Swiggy Moments’ makes last-minute personalised gifting convenient
In Digital
Vector Brand Solutions reveals its Operating Leadership Team