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: Starbucks launches holiday beverages inspired by characters from Netflix’s ‘The Archies’
In Marketing

: Netflix takes out a page from Barbie’s marketing playbook for ‘The Archies’
In Marketing

: Global retail media adex in 2023 to hit $128.2 bn; Amazon holds 87.8% share outside China
In Advertising

: Brands unite to celebrate ISRO’s Chandrayaan-3 historic lunar landing through moment marketing
In Marketing

: Samantha versus Arpita. Who will win the gender wars?
In Guest Times

: Starbucks, Cadbury’s and KFC top Kantar’s Creative Effectiveness Awards
In Advertising

: Netizens lash out at Starbucks over its new campaign encapsulating gender change issue
In Advertising

: Tata Starbucks’ #ItStartsWithYourName campaign puts a renewed lens on relationships
In Ad Craft

: 70% consumers order from a Quick Service Restaurant more than twice a week: Zee5 Intelligence Monitor report
In Marketing

: As Air Vistara dies, can Brand Vistara live?
In Guest Times

: Times Prime’s OOH campaign showcases its new offer launches and exclusively curated events
In Advertising

: BBH India onboards Himanshu Saxena as COO and Managing Director
In Advertising

: Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
In Advertising

: Starbucks to enter Metaverse with loyalty program ‘Odyssey’
In Digital

: Congrats Devika, but don’t be so excited India!
In Guest Times

: Starbucks announces Indian-origin Laxman Narasimhan as new CEO
In Marketing

: Surbhi Allagh becomes Sociowash’s new Business Head – Mumbai
In Marketing

: Kaapi Machines elevates Abhinav Mathur as CEO and Managing Director
In Marketing

: MMA extends deadline for entries submissions to 2021 Smarties India Awards; announces Jury
In Marketing

: Sociowash retains the mandate for Oral-B India
In Digital

: Beeing Social becomes first advertising agency in India to accept payments in cryptocurrency
In Advertising

: Tata Consumer Products promotes Puneet Das as President - Packaged Beverages, India and South Asia
In Marketing

: Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
In Marketing

: Ogilvy appoints Kedar Mehta as Head of Consulting for its experience business in India
In Advertising

: Tata Starbucks appoints Sushant Dash as CEO
In Marketing

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