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OTTplay aims to acquire over 50 platforms by end of year: Avinash Mudaliar
In OTT
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
TapOnn ropes in Aarti Samant as brand marketing consultant
In-depth: What’s making traditional brands strengthen their D2C arms
How Zebronics makes Janhvi Kapoor’s life sorted
Colors Marathi’s music show ‘Sur Nava Dhyas Nava’ returns with its latest season – ‘Parva Ganyche, Marathi Banyache’
OTTplay forays into streaming with OTTplay Premium, launches 5 subscription packs
In OTT
Shahid Kapoor & Rana Daggubati spread awareness about the importance of strong teeth in Colgate’s new campaign
We’re aiming to grow by 30% in 2022: Shradha Agarwal of Grapes
Top news channels ate into smaller players’ pie; ratings to bring normalcy back
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In Digital
Publishers with the best digital ecosystem will win, says Suresh Vijayaraghavan of the Hindu Group
In Digital
Sorted 2.0 aims to reach out to a broader audience of small businesses and startups
Why startups fail to extract long-term ROI from marketing campaigns
Will Clubhouse make podcasts obsolete?
In Digital
HT Labs launches content discovery and recommendation platform OTTplay
In OTT
HistoryTV18 brings new season of its digital-exclusive travel series #RoadTrippinWithRnM
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
In Digital
Has advertising wasted the coronavirus opportunity?
FCB India Mumbai is India’s top agency in One Show 2020 Global Creative Rankings
Republic Bharat is the new leader vis-a-vis the homogenous channels in the category, claims Vikas Khanchandani
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
In Print
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
India wins three Bronze awards at The One Club’s ADC 98th Annual Awards
Data Diaries: Are we using the same approaches to get different answers?