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Sony YAY! to bring ‘The Giant Wheel Festival’ to Mumbai
Sony YAY! aims to become Party HQ to entertain kids this summer
Anish Varghese moves on from Liqvd Asia
Liqvd Asia announces key changes in leadership positions
Tata Play launches new ‘Super Saver packs’ to help subscribers save money on TV bills
Kids’ entertainment channel Sony YAY! launches in Malaysia in Tamil
Unlike adults, a child’s relationship with content is not transactional: Sujoy Roy Bardhan of Sony YAY!
Sony YAY! announces two new toon shows- ‘Ha.Go.La’ and ‘Robotan’
Sony YAY! to launch Tele Movie of ‘Taarak Mehta Kka Chhota Chashmah’ along with new season of the show
57% of kids prefer television while only 10% choose OTT for entertainment: Sony YAY! SearchLight22 survey
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
NTO 2.0 effect: Sony’s popular channels to be costlier by up to 58%
With fresh content slate, Sony Yay! targets all categories of advertisers this festive season
Sony Yay! associates with Storytel to seed the habit of reading among kids in a creative way
Sony Yay! to bring a comedy show for kids ‘Ding Dong Bell, Masti ka Khel’
Kids’ genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta
Sony Yay! plans July line-up packed with interactive engagement for kids
Sony Yay! brings a comedy adventure show for kids ‘Bhaalu Ye Bindaas Hai’
There has to be an industry voice to make sure categories don’t suffer: Leena Lele Dutta of Sony Yay
Sony Yay! takes kids to the animated world of Taarak Mehta Kka Chhota Chashmah
Sony YAY! launches four new shows as a precursor to the summer vacations
White Rivers Media celebrates seven years of digital, launches free e-book on festive marketing
In Digital
Viacom18 aims to scale Sonic’s position with new show Golmaal Jr.
Rising Star: Rima Mehta, Director, Media Planning, OMD India
Sony Yay! appoints Beanstalk Asia as its creative agency