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Kids’ entertainment channel Sony YAY! launches in Malaysia in Tamil
Unlike adults, a child’s relationship with content is not transactional: Sujoy Roy Bardhan of Sony YAY!
Sony YAY! announces two new toon shows- ‘Ha.Go.La’ and ‘Robotan’
Sony YAY! to launch Tele Movie of ‘Taarak Mehta Kka Chhota Chashmah’ along with new season of the show
57% of kids prefer television while only 10% choose OTT for entertainment: Sony YAY! SearchLight22 survey
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
With fresh content slate, Sony Yay! targets all categories of advertisers this festive season
Sony Yay! associates with Storytel to seed the habit of reading among kids in a creative way
Sony Yay! to bring a comedy show for kids ‘Ding Dong Bell, Masti ka Khel’
Sony Yay! plans July line-up packed with interactive engagement for kids
Sony Yay! brings a comedy adventure show for kids ‘Bhaalu Ye Bindaas Hai’
There has to be an industry voice to make sure categories don’t suffer: Leena Lele Dutta of Sony Yay
Sony Yay! takes kids to the animated world of Taarak Mehta Kka Chhota Chashmah
Sony YAY! launches four new shows as a precursor to the summer vacations
Sony Yay! appoints Beanstalk Asia as its creative agency
Channels woo kids during Diwali with movies, shows and a lot more
Leena Lele Dutta appointed Business Head of Sony Yay!