Best Media Info

Editor’s Picks
Search Results for 'Sony YAY!'
Sony YAY! announces two new toon shows- ‘Ha.Go.La’ and ‘Robotan’
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
NTO 2.0 effect: Sony’s popular channels to be costlier by up to 58%
With fresh content slate, Sony Yay! targets all categories of advertisers this festive season
Sony Yay! associates with Storytel to seed the habit of reading among kids in a creative way
Sony Yay! to bring a comedy show for kids ‘Ding Dong Bell, Masti ka Khel’
Kids’ genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta
Sony Yay! plans July line-up packed with interactive engagement for kids
Sony Yay! brings a comedy adventure show for kids ‘Bhaalu Ye Bindaas Hai’
There has to be an industry voice to make sure categories don’t suffer: Leena Lele Dutta of Sony Yay
Sony Yay! takes kids to the animated world of Taarak Mehta Kka Chhota Chashmah
Sony YAY! launches four new shows as a precursor to the summer vacations
White Rivers Media celebrates seven years of digital, launches free e-book on festive marketing
In Digital
Viacom18 aims to scale Sonic’s position with new show Golmaal Jr.
Rising Star: Rima Mehta, Director, Media Planning, OMD India
Sony Yay! appoints Beanstalk Asia as its creative agency
HUL not among top spenders in lifestyle genre; Cadbury absent in kids’ genre
Hindi movie genre saw 47 per cent growth in ad insertions in 2017
Channels woo kids during Diwali with movies, shows and a lot more
In-depth: Kids’ Genre – not a child’s play any more
Sony does a Yay! for kids
Sony does a Yay! for kids
Leena Lele Dutta appointed Business Head of Sony Yay!
57% of kids prefer television while only 10% choose OTT for entertainment: Sony YAY! SearchLight22 survey
Sony YAY! to launch Tele Movie of ‘Taarak Mehta Kka Chhota Chashmah’ along with new season of the show