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: Sideways onboards Aditi Patwardhan as Chief Strategy Officer
In Advertising

: Sleepwell aims to redefine wedding gifting through its latest campaign
In Ad Craft

: Sideways conceptualises Pidilite’s new film giving a shout out to its star product ‘WD-40’
In Ad Craft

: Ranveer Singh learns new ‘moves’ for Rupa Frontline’s latest campaign
In Advertising

: Active lifestyle brand Ninety One launches ‘Engineered for More’ campaign
In Ad Craft

: FinTech company Groww partners with Sideways Consulting for new ad campaign
In Ad Craft

: Vistaprint shows the way to be professional
In Ad Craft

: In-depth: The un-agency and innovative models standing apart
In In-depth

: Sideways creates a 360-degree campaign for spice brand Suhana
In Ad Craft

: Borosil’s Larah makes ordinary food special
In Ad Craft

: There is a need for an alternate perspective on the creative business: Abhijit Avasthi
In Advertising

: Gems says ‘no umar for superheroes’
In Ad Craft

: Cadbury Dairy Milk shows how to find joy and live from the heart
In Ad Craft

: Going wild with 5Star Chomp
In Ad Craft

: 5Star becomes the cure for “seriousness”
In Ad Craft

: Cadbury casts Anurag Kashyap in its new campaign for 'Shots'
In Ad Craft

: 'Nayi dosti ka shubh aarambh' with Cadbury Dairy Milk
In Ad Craft

: Ogilvy creates more 'Shubh aarambh' occasions for Cadbury
In Ad Craft

: Ramesh & Suresh returns in Cadbury's 5-star TVC
In Ad Craft

: Cadbury Dairy Milk plays role of romance in new TVC
In Ad Craft

: Cadbury Celebrates Meetha Moments After Shubh Aarambh
In Ad Craft

: Ogilvy Mumbai Launches Campaign For Future Generali
In Ad Craft

: Ogilvy Mumbai Creates First Ever TVC For Scrabble In India
In Ad Craft