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‘Back with a Bang!’ says Zee News on the revamp of its primetime show “DNA”
Samsung TV partners with FIFA+ FAST channel ahead of Women’s World Cup 2023
Samsung Ads India partners with Max Life to drive brand reach across Connected TV audiences
The rise of FAST channels: A blend of AVOD and linear streaming
Hrithik Roshan to endorse Zebronics’ Smart TV range
DistroTV expands its content offerings to Cloud TV
LG Ad Solutions and Tyroo sign agreement to market CTV ad solutions in Southeast Asia
In Digital
Here’s how subscription revenue will grow TV, Digital and Print
Growing at 10.5% CAGR, M&E industry to reach Rs 2.8 lakh crore by 2025: FICCI-EY
Shikhar Dhawan asks consumers to upgrade TV sets this cricket season in Flipkart’s latest campaign
Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV
Will removing Star Sports from base pack backfire for Reliance-owned DPOs?
Jio pushes Media Cable for IPL: Will it pay off?
CTV in India – A scale not proportionate to the hype
In Digital
News the most consumed segment at 45% on Xiaomi and Redmi smart TVs in 2022: PatchWall Replay report
Indian viewers are more receptive to ads on streaming platforms than those found on social media, reveals Magnite study
In Digital
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
Behavioural shift in M&E industry, but there’s scope for co-existence, says Sanjiv Shankar, Joint Secretary, I&B
Smartphone brands highlight the happiness in celebrating festivals together to entice customers this Diwali
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
In-depth: Are traditional advertisers getting wary of spending on cricket?
Brands to splurge on Connected TV advertising this festive season
How brands can leverage programmatic for CTV and DOOH
In Digital
OnePlus unveils ‘Stay Connected. Stay Smarter.’ OnePlus TV campaign featuring Mira and Shahid Kapoor
Xiaomi India encourages you to not buy tech, yet and wait for ‘Tech Ka Shubh Muhurat’