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'No time to die, Shane Warne!'
Brands of war: When Russia invades Ukraine
What if the IPL talent auctions inspired the Advertising talent auctions?
Lata Mangeshkar and the art of timeless brands
Will Air India be the next Corus for the Tata Group?
Why Clagency is the future of the agency
Your Groceries now delivered in Zero Minutes
How Senco is trying to break the clutter of wedding jewellery ads
Why Coke and Airtel are saying no to red from today
Thank you Lalit Modi for the Border-Gavaskar Trophy
Is craft in advertising a necessity or a luxury?
Are you a Passionate Pant or a Serious Saha?
It’s an Ad, not an Adani!
Is ‘In The Home’ the future of ‘Out Of Home’?
What if 2021 is a bigger disaster?
Why are brokers not packers?
Honey for nothing and the buzz for free
Long live Mahashay. Long live the Masala Magic.
Did Smith and Maxwell deliberately fail in the IPL?
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
Virat Kohli and the death of the metaphor
Shivaji Dasgupta launches Inexgro Brand Advisory 2.0
Neither saint nor sinner, Tanishq is a smart winner
Is Technology killing your Brand Proposition?
Why men love men and women hate women