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Google launches AI-powered Demand Gen and Video View campaigns
In Digital
Instagram unveils two new ad formats- Reminder and Search Result ads
In Digital’s ‘one more workout’ campaign aims to motivate people to get fit this new year
Twitter launches new performance advertising solutions offering better ROI
In Digital
Mired in controversies, what lies ahead for The Wire
In Digital
Twitter launches short-form video vertical
In Digital
Aisle takes on the horrors of casual dating in its new campaign
Government flagged 163 instances of communally provocative remarks on TV channels over 3 years
The Gen-Z cohort: The dream of the brands, marketers, advertisers
Twitter organises #WhatsHappening2022 event
In Digital
How to make your brand more conversational on social media
Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter
In Digital
If Gen Z is your audience, you must understand what they are going through: Anshul Ailawadi of MTV
Cable networks may take Republic channels off-air over non-payment of dues
ASCI bags two awards and a special mention at the ICAS Awards 2021
Big media finally holding Govt responsible for Covid mismanagement; the Emperor has been shown to have no clothes, says Scroll's Naresh Fernandes
In Digital
User experience and ad viewability: Defining the key aspects of ad quality
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
ASCI drafts guidelines for influencer marketing on digital media
FMCG quickly adopting measures for brand safety, ad fraud and viewability
Scroll Mantra appoints Nikhil Sharda as EVP, Creative and Digital Communications
#FightingCoronavirus: Fynd launches ‘Corona Striker’ game, creates awareness about Covid-19
In Digital
ASCI upheld complaints against 225 ads in December 2019
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
Dish TV introduces ‘Ayushmaan Active’ service for senior citizens