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58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
Bigg Boss 16 reaches over 127 million viewers on Colors and 600 million views on Voot
Salman Khan vouches for the extra fizz in Pepsi in its latest campaign
Scarecrow M&C Saatchi and Reliance Jewels pay tribute to Maharashtra’s royal heritage with “Mahalaya” jewellery collection
Colors to launch Bigg Boss 16 on Oct 1
‘The Kapil Sharma Show’ to return to Sony Entertainment Television in a new avatar
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
Lux Industries rolls out ‘Sabko Maangta Hai’ campaign featuring Salman Khan for its ‘Venus’ brand
NFTs can help in financing projects and making films more immersive: Rediffusion Red Lab report
In Digital
Allu Arjun and Samantha Ruth Prabhu top ranked southern celebrities: Hansa Research’s Brand Endorser report
Performance marketing takes a back seat as brands focus more on long-term play
RIP KK: The singer who sang more than 3,500 ad jingles
When Sachin Tendulkar saw the final ad, his first reaction was ‘Aaila!’: Ageas Federal Life Insurance’s Karthik Raman
Virat Kohli retains first position among India’s most valuable celebrities: Duff & Phelps study
Cola ads are back, but where is the impact?
How Disney+ Hotstar created ripples with its ‘SRK+ app’ teaser
In OTT
Shah Rukh Khan teams up with Disney+ Hotstar; Salman Khan teases fans calling SRK+ an OTT app
In OTT
Pepsi’s new summer campaign promises more refreshment this summer, features Salman Khan in a double role
What do the new ASCI guidelines for Virtual Digital assets mean for the crypto and NFT advertising?
In Digital
NFT marketplace for cinema and sports in India has the potential to cross US$ 1 billion in value in the near future: Deloitte
In Digital
Eyeing tier 2, 3 & 4 markets, Chingari goes print heavy to promote Chingari Star
In Digital
Chingari launches its in-app crypto wallet to onboard users to Solana’s ecosystem
In Digital
Salman Khan urges youngsters to own their singlehood with Swag in Pepsi’s new campaign
Social crypto-token GARI’s day one trading volume crosses Rs 750 crores
In Digital
Somany Ceramics and Salman Khan come together for ‘Zameen Se Judey’ campaign