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Star Sports hails the Women in Blue ahead of ICC Women’s T20 World Cup 2023 in its new promo
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Disney Star aims to reach record-breaking 500 mn viewers on TV in IPL 2023
Zee Entertainment signs Paytm, Kurkure Playz, Kent RO, and Gulf Oil as sponsors for ILT20
KKCL’s ‘Killer’ brand replaces MPL Sports as official sponsor of Indian cricket team
Rajasthan Royals and Colors team up to launch reality show ‘Cricket Ka Ticket’
Rajasthan Royals and Colors team up to launch ‘Cricket Ka Ticket’ – a talent hunt for both men and women
Star Sports onboards specialists to share their expertise on IPL Auction Day
BCCI and Mastercard collaborate for #HalkeMeinMattLo campaign to promote women’s cricket
27th Sports signs Toyam Sports as title sponsor of India-Bangladesh series
Sports and entertainment stars from South Africa come together for SA20’s new TVC
Upcoming Indian Men’s cricket team tour of Bangladesh attracts multiple brands
27th Sports acquires marketing mandate for India’s Test and ODI series against Bangladesh
Disney Star makes Harbhajan Singh and Mithali Raj play cricket with school children in Dharavi
Viacom18 announces seven-year partnership with Cricket South Africa for exclusive digital and TV rights
Amazon launches Prime Video Mobile Edition at Rs 599 per year
In OTT
Byju’s names ITW Sports Inc as official global activation partner for ICC Cricket World Cup and FIFA Football World Cup
Disney+ Hotstar launches Follow On, a special feed for freemium users for ICC Men’s T20 World Cup
In OTT
Vi’s new campaign highlights its Jobs and Education proposition
Red FM launches its World Cup campaign “Mere Desh Ki Jersey”
In Radio
My11Circle's ad campaign for T20 World Cup features Sourav Ganguly and Shubman Gill
Mondelez India presents MS Dhoni in retro look to launch Oreo for the ‘first time’ again
MX Player to livestream T20 cricket, UAE vs Bangladesh Friendship Series 2022
In OTT
In-depth: Are traditional advertisers getting wary of spending on cricket?
Indian Deaf Cricket Association (IDCA) unveils specially-abled cricket team India Jersey for DICC T20 Champions Trophy 2022