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Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
M5 Entertainment helps Tata Play find the perfect celebrity match for its latest campaign
Kareena & Saif’s chemistry, Madhavan & Priyamani’s banter brings Tata Play’s TVCs to life
Tata Sky rebrands as Tata Play
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
Radio One launches new episodes of 'The Night Shift'
In Radio
Pan-masala brands may have to leave the idea of using celebrities, say experts
Disney+Hotstar releases second part of #SiwaySRK campaign hinting at SRK's OTT debut
It is high time for pan masala brands to reinvent their ads, say experts
Disney+Hotstar’s ‘SiwaySRK’ campaign makes internet go crazy, leads to buzz over his OTT debut
Godrej Expert Easy shampoo hair colour onboards Saif Ali Khan as brand ambassador
Spotify signs deals with Ranveer Allahbadia, other local creators
In Digital
Lux encourages women to rise above biases, find strength in doing what they love and make them happy
Unconditional apology from cast and crew of Tandav after backlash from a section of society
Netsurf Network’s Naturamore unveils first marketing campaign with Saif and Kareena
Myntra’s festive campaign features Soha and Saif Ali Khan showcasing ‘House of Pataudi’ collection
Not a short-term tactical compromise, says Uday Shankar on launching Disney+ Hotstar Multiplex with 7 new Bollywood titles
Facebook’s ‘I For India’ concert with the Indian entertainment industry on May 3
In Digital
Reckitt Benckiser launches #DisinfectToProtect campaign, advocates need to keep surfaces disinfected
Scarecrow M&C Saatchi and Sunday Mid-Day tell readers, ‘Hey Mumbai, we have a Sunday for you’
My FM launches crime thriller show ‘Mafia Stories’
In Radio
VIP announces brand re-launch, unveils contemporary avatar with ‘Hello Holidays’ campaign
How brands pranked consumers this April Fool’s Day
Eros Now throws light on its vast library through ‘Bolo kya dekhogey’ campaign
In-depth: News genre – building brands and advertising categories