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Metro Brands appoints Deepika Deepti as SVP Marketing
Metro Brands appoints Deepika Deepti as SVP Marketing
In Marketing
What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?
What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?
In Advertising
Truecaller & News18 Network’s #ItsNotOK culminates with #EmpowHER marathon
Truecaller & News18 Network’s #ItsNotOK culminates with #EmpowHER marathon
In Digital
WATConsult wins creative & social media mandate for CarDekho
WATConsult wins creative & social media mandate for CarDekho
In Advertising
ReshaMandi appoints Abhishek Kumar as SVP – Marketing
ReshaMandi appoints Abhishek Kumar as SVP – Marketing
In Marketing
‘InterMiles 300 Million Miles Festival’ to run till December 31
‘InterMiles 300 Million Miles Festival’ to run till December 31
In Marketing
The backstory of how Cadbury recreated its iconic cricket ad from the 90s
The backstory of how Cadbury recreated its iconic cricket ad from the 90s
In Advertising
AltBalaji creates interactive quiz on Alexa for its web series ‘Cartel’
AltBalaji creates interactive quiz on Alexa for its web series ‘Cartel’
In OTT
Dentsu International elevates two seniors as part of strategic re-set of global brand leadership in Carat, dentsu X
Dentsu International elevates two seniors as part of strategic re-set of global brand leadership in Carat, dentsu X
In Advertising
InMobi appoints Krista Thomas as Senior VP and Global Head of Marketing for InMobi Marketing Cloud
InMobi appoints Krista Thomas as Senior VP and Global Head of Marketing for InMobi Marketing Cloud
In Marketing
ALTBalaji awards social media duties to TheSmallBigIdea
ALTBalaji awards social media duties to TheSmallBigIdea
In Digital
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
In OTT
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
In Marketing
Urban Company appoints Abhinav Tyagi as SVP, Marketing
Urban Company appoints Abhinav Tyagi as SVP, Marketing
In Marketing
Tata Tea Gold shows Bengalis will never settle for anything less than perfect in its West Bengal-exclusive campaign
Tata Tea Gold shows Bengalis will never settle for anything less than perfect in its West Bengal-exclusive campaign
In Ad Craft
Despite unlocking, OTT platforms retain audiences and will continue to grow
Despite unlocking, OTT platforms retain audiences and will continue to grow
In OTT
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
In Digital
OTT – the business of convenience entertainment driving consumer acquisition
OTT – the business of convenience entertainment driving consumer acquisition
In Guest Times
AltBalaji and Roposo join hands for strengthening presence in Tier 2, 3 Towns
AltBalaji and Roposo join hands for strengthening presence in Tier 2, 3 Towns
In Digital
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In In-depth
ALTBalaji partners with homegrown short-video app Chingari, targets emerging audience of Bharat
ALTBalaji partners with homegrown short-video app Chingari, targets emerging audience of Bharat
In OTT
OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
In OTT
How broadcasters are weaving their conversations around coronavirus
How broadcasters are weaving their conversations around coronavirus
In Television
Vodafone's Siddharth Banerjee joins Facebook as Director, Global Sales Organisation
Vodafone's Siddharth Banerjee joins Facebook as Director, Global Sales Organisation
In Digital
BookMyShow, BBH welcome Cirque du Soleil Bazzar in India with a new digital ad film
BookMyShow, BBH welcome Cirque du Soleil Bazzar in India with a new digital ad film
In Digital