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Metro Brands appoints Deepika Deepti as SVP Marketing
What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?
Truecaller & News18 Network’s #ItsNotOK culminates with #EmpowHER marathon
In Digital
WATConsult wins creative & social media mandate for CarDekho
ReshaMandi appoints Abhishek Kumar as SVP – Marketing
‘InterMiles 300 Million Miles Festival’ to run till December 31
The backstory of how Cadbury recreated its iconic cricket ad from the 90s
AltBalaji creates interactive quiz on Alexa for its web series ‘Cartel’
Dentsu International elevates two seniors as part of strategic re-set of global brand leadership in Carat, dentsu X
InMobi appoints Krista Thomas as Senior VP and Global Head of Marketing for InMobi Marketing Cloud
ALTBalaji awards social media duties to TheSmallBigIdea
In Digital
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
Urban Company appoints Abhinav Tyagi as SVP, Marketing
Tata Tea Gold shows Bengalis will never settle for anything less than perfect in its West Bengal-exclusive campaign
Despite unlocking, OTT platforms retain audiences and will continue to grow
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
In Digital
OTT – the business of convenience entertainment driving consumer acquisition
AltBalaji and Roposo join hands for strengthening presence in Tier 2, 3 Towns
In Digital
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
ALTBalaji partners with homegrown short-video app Chingari, targets emerging audience of Bharat
OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
How broadcasters are weaving their conversations around coronavirus
Vodafone's Siddharth Banerjee joins Facebook as Director, Global Sales Organisation
In Digital
BookMyShow, BBH welcome Cirque du Soleil Bazzar in India with a new digital ad film
In Digital