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Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023
Stoa’s brand campaign highlights that an MBA degree isn’t the only way forward
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
Drop amendments to IT Rules giving takedown powers to PIB: INS
In Print
Microsoft invests $10 billion in OpenAI to accelerate AI breakthroughs and deploy them on Azure
In Digital
In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital
Deloitte’s India Tech Trends 2023 report shows the way forward for organisations
Google to lay off 12,000 employees globally
In Digital
Netflix founder Reed Hastings steps down as CEO; to continue as Executive Chairman
What are brands expecting from Union Budget 2023?
TRAI directs DPOs to comply with provisions of Tariff Amendment Order
Rajat Sharma’s ‘Aap Ki Adalat’ episode featuring Gautam Adani garners 33.6% market share
ITC Sunfeast Mom’s Magic shares happiness hack with #HugHerMore campaign
Movies Now returns with Season 10 of 100 Mania
McDonald's India- North and East's latest campaign highlights how it provides constant feel-good experience to customers
Sequoia India-backed GoMechanic to lay off 70% of its workforce
Publicis Foundation launches ‘Working With Cancer’ to erase the stigma of cancer in the workplace
Staying true to the ‘Rise’ philosophy, Mahindra Rise’s new ad campaign aims to make consumers make informed decisions
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
Dish TV’s Watcho aims to democratise and massify paid OTT subscriptions
Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell
There are adequate safeguards in place for monitoring content on OTT platforms: Anurag Thakur
Palki Sharma joins Zomato-Blinkit hoarding meme trend to announce new show launch