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Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
In Ad Craft
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023
Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023
In Television
Stoa’s brand campaign highlights that an MBA degree isn’t the only way forward
Stoa’s brand campaign highlights that an MBA degree isn’t the only way forward
In Ad Craft
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In In-depth
Drop amendments to IT Rules giving takedown powers to PIB: INS
Drop amendments to IT Rules giving takedown powers to PIB: INS
In Print
Microsoft invests $10 billion in OpenAI to accelerate AI breakthroughs and deploy them on Azure
Microsoft invests $10 billion in OpenAI to accelerate AI breakthroughs and deploy them on Azure
In Digital
In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital
Deloitte’s India Tech Trends 2023 report shows the way forward for organisations
Deloitte’s India Tech Trends 2023 report shows the way forward for organisations
In Marketing
Google to lay off 12,000 employees globally
Google to lay off 12,000 employees globally
In Digital
Netflix founder Reed Hastings steps down as CEO; to continue as Executive Chairman
Netflix founder Reed Hastings steps down as CEO; to continue as Executive Chairman
In OTT
What are brands expecting from Union Budget 2023?
What are brands expecting from Union Budget 2023?
In Marketing
TRAI directs DPOs to comply with provisions of Tariff Amendment Order
TRAI directs DPOs to comply with provisions of Tariff Amendment Order
In Television
Rajat Sharma’s ‘Aap Ki Adalat’ episode featuring Gautam Adani garners 33.6% market share
Rajat Sharma’s ‘Aap Ki Adalat’ episode featuring Gautam Adani garners 33.6% market share
In Television
ITC Sunfeast Mom’s Magic shares happiness hack with #HugHerMore campaign
ITC Sunfeast Mom’s Magic shares happiness hack with #HugHerMore campaign
In Ad Craft
Movies Now returns with Season 10 of 100 Mania
Movies Now returns with Season 10 of 100 Mania
In Television
McDonald's India- North and East's latest campaign highlights how it provides constant feel-good experience to customers
McDonald's India- North and East's latest campaign highlights how it provides constant feel-good experience to customers
In Ad Craft
Sequoia India-backed GoMechanic to lay off 70% of its workforce
Sequoia India-backed GoMechanic to lay off 70% of its workforce
In Marketing
Publicis Foundation launches ‘Working With Cancer’ to erase the stigma of cancer in the workplace
Publicis Foundation launches ‘Working With Cancer’ to erase the stigma of cancer in the workplace
In Advertising
Staying true to the ‘Rise’ philosophy, Mahindra Rise’s new ad campaign aims to make consumers make informed decisions
Staying true to the ‘Rise’ philosophy, Mahindra Rise’s new ad campaign aims to make consumers make informed decisions
In Advertising
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
In Advertising
Dish TV’s Watcho aims to democratise and massify paid OTT subscriptions
Dish TV’s Watcho aims to democratise and massify paid OTT subscriptions
In OTT
Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell
Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell
In Advertising
There are adequate safeguards in place for monitoring content on OTT platforms: Anurag Thakur
There are adequate safeguards in place for monitoring content on OTT platforms: Anurag Thakur
In OTT
Palki Sharma joins Zomato-Blinkit hoarding meme trend to announce new show launch
Palki Sharma joins Zomato-Blinkit hoarding meme trend to announce new show launch
In Television