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Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Former Team India coach Ravi Shastri features in Star Sports’ #FirstKaThirst promo
Vi was the buzziest brand in phase 1 and Dream11 in phase 2 of IPL: Wavemaker Mesh IPL 2021 study
Rajasthan Royals’ witty social media approach makes it most-engaged sports team on Facebook
In Digital
Practo names Rahul Dravid as its first brand ambassador, unveils campaign
Olympic gold medallist Neeraj Chopra joins Jim Sarbh in Cred’s new campaign
SPSN launches campaign, calls fans to cheer for home team as India tour of Sri Lanka begins on July 13
How cricketers graduated into successful character actors in ad films
Ambush marketing: Magicpin’s ‘Bread points’ take Cred’s ‘Cred points’ head-on
Cred back with its next campaign ‘Cred: Great for the Good’
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
Netizens like Rahul Dravid as ‘Indiranagar ka gunda’, but ask where is Cred in its latest ad
With ‘E for Elderly’, CarDekho Gaadi campaigns for safe driving environment for senior citizens
Australian legend Steve Waugh captures India’s passion for cricket on Discovery+
Voot Kids, Karadi Tales join hands to bring to life stories from classics
In Digital
Celebrity-led brands and what is the future
Shell Lubricants to up digital advertising budget in India to increase market share to 15%
Rahul Dravid’s day out with his boys and a Google Pixel 2
Book Review: 30 Second Thrillers
Brandstand: The power of celebrities as consumer brands
Living Foodz brings cricket and food together in Taste Match
Living Foodz brings cricket and food together in Taste Match
Sports marketing: Beyond the pavilion
Shoojit Sircar’s ‘Piku’ weaves brand Amul into the storyline
India-Pakistan match attracts record 288 mn viewers in India