Search Results for
'ROI'
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- Enterprises spend up to 1% of revenue on AI&ML technology & it’s only going to increase: Sudheer Narayan of Bain & Company
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- Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
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- HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
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- Indian OTT platforms rely heavily on marketing, or do they?
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- Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
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- Simplilearn onboards RentPath’s Will Lin as Chief Marketing Officer
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- IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday’s e-auction
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- InMobi expands partnership with Microsoft Advertising into Southeast Asia, Middle East, and Africa
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- We will soon bring our cross-media measurement technology to India: Gowthaman Ragothaman, CEO, Aqilliz
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- Vi rolls out AI/ML based ad-tech platform ‘Vi Ads’
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- Click2Commission unveils version 2.0; rebrands itself to Rainmaker
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- The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
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- Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom
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- Brands expect better ROI from IPL this season
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- Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
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- Zee Media launches new channel for Delhi NCR Haryana
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- Zee Media launches new channel Zee Delhi NCR Haryana
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- UserTesting & Fortune Brand Studio release findings from ‘The ROI of Customer Empathy’ Survey
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- Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
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- We want to expose the category to as many people as possible through digital medium: Prabhakar Tiwari of Angel One
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- In-depth: What categories of brands will shine this IPL season?
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- In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
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- Twitter organises #WhatsHappening2022 event
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- News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
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- News Flash: IPL continues to be a TV-first property; however, engagement on digital is higher: Havas’ Hi-Cricket 2022 report