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Enterprises spend up to 1% of revenue on AI&ML technology & it’s only going to increase: Sudheer Narayan of Bain & Company
In Digital
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
Indian OTT platforms rely heavily on marketing, or do they?
In OTT
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Simplilearn onboards RentPath’s Will Lin as Chief Marketing Officer
IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday’s e-auction
InMobi expands partnership with Microsoft Advertising into Southeast Asia, Middle East, and Africa
In Digital
We will soon bring our cross-media measurement technology to India: Gowthaman Ragothaman, CEO, Aqilliz
Vi rolls out AI/ML based ad-tech platform ‘Vi Ads’
In Digital
Click2Commission unveils version 2.0; rebrands itself to Rainmaker
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom
Brands expect better ROI from IPL this season
Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
Zee Media launches new channel for Delhi NCR Haryana
Zee Media launches new channel Zee Delhi NCR Haryana
UserTesting & Fortune Brand Studio release findings from ‘The ROI of Customer Empathy’ Survey
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
We want to expose the category to as many people as possible through digital medium: Prabhakar Tiwari of Angel One
In-depth: What categories of brands will shine this IPL season?
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
Twitter organises #WhatsHappening2022 event
In Digital
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
News Flash: IPL continues to be a TV-first property; however, engagement on digital is higher: Havas’ Hi-Cricket 2022 report