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Search Results for 'ROAS'
Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In In-depth
ROAS vs engagement: What role can magazines play in brand building?
ROAS vs engagement: What role can magazines play in brand building?
In Print
Study reveals in-view ads yield triple return compared to not-in-view-placements
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
How brands can leverage programmatic for CTV and DOOH
How brands can leverage programmatic for CTV and DOOH
In Digital
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
In Digital
MiQ partners with Lifesight to help brands bolster their customer data strategy
MiQ partners with Lifesight to help brands bolster their customer data strategy
In Marketing
Bright Brain bags Ruby Organics digital marketing mandate
Bright Brain bags Ruby Organics digital marketing mandate
In Marketing
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
In Guest Times
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
In Marketing
Optimise Media’s India Operations hires Nitin Sabharwal as Chief Operating Officer
Optimise Media’s India Operations hires Nitin Sabharwal as Chief Operating Officer
In Advertising
Suveer Bajaj of FoxyMoron and Zoo Media launches Man’s Life
Suveer Bajaj of FoxyMoron and Zoo Media launches Man’s Life
In Digital
GroupM reveals 10 trends that will influence the Indian advertising industry
GroupM reveals 10 trends that will influence the Indian advertising industry
In Advertising
Facebook Audience Network and AppsFlyer launch advertising measurement for gaming apps
Facebook Audience Network and AppsFlyer launch advertising measurement for gaming apps
In Digital
Velocity MR launches second edition of ‘IPL Brands Insights Study 2020’
Velocity MR launches second edition of ‘IPL Brands Insights Study 2020’
In Marketing
50% of organised retail to be influenced by digital in 2020, says Google
50% of organised retail to be influenced by digital in 2020, says Google
In Digital
Madison Media acquires majority stake in performance marketing agency HiveMinds
Madison Media acquires majority stake in performance marketing agency HiveMinds
In Digital