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Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
ROAS vs engagement: What role can magazines play in brand building?
In Print
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
How brands can leverage programmatic for CTV and DOOH
In Digital
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
In Digital
MiQ partners with Lifesight to help brands bolster their customer data strategy
Bright Brain bags Ruby Organics digital marketing mandate
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
Optimise Media’s India Operations hires Nitin Sabharwal as Chief Operating Officer
Suveer Bajaj of FoxyMoron and Zoo Media launches Man’s Life
In Digital
GroupM reveals 10 trends that will influence the Indian advertising industry
Facebook Audience Network and AppsFlyer launch advertising measurement for gaming apps
In Digital
Velocity MR launches second edition of ‘IPL Brands Insights Study 2020’
50% of organised retail to be influenced by digital in 2020, says Google
In Digital
Madison Media acquires majority stake in performance marketing agency HiveMinds
In Digital