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Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting?
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
Joy Personal Care launches new campaign with Kriti Sanon
Sonu Sood debuts as news anchor on Good News Today; to host ‘Desh Ki Baat Sunata Hoon’ at 9 pm
Good News Today will be full of compelling storytelling and no debates, says Kalli Purie ahead of launch
Good News Today to go on air on September 5
We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy
WatConsult wins tech mandate for Joy Personal Care
In Digital
How wrong marketing strategy turns into a horrible consumer experience
RSH Global to bring back BTL and on-ground engagements in its marketing mix
In-depth: Does #BoycottBrand affect a brand's life?
Madison Media wins media AOR of RSH Global
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
Joy Personal Care creates awareness about hygiene among transgender and sex workers
RSH Global forays into personal hygiene segment with Joy Instant Clean Hand Sanitizer
Personal care brand Joy decides against reducing ad spend
Brands’ safe bet on marketing of essential goods
RSH Global launches ‘Joy Sensitive’, a personal care range for acid attack survivors
Joy personal care signs actress Kriti Sanon for Honey Almond lotion
Joy Personal Care encourages women to embrace inner beauty and brave the sun this summer
Joy Personal Care ropes in Mithila Palkar, Divyendu Sharma to promote its range of face wash
RSH Global appoints Initiative as its Media Agency of Record