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Jacqueline Fernandez is the face of Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum campaign
Spotlight on top 7 ads that caught our attention this week
Plum’s ‘Festival of Goodness’ campaign inspires new beginnings
In-depth: How e-commerce is outsmarting social media by rapidly increasing its share in digital adex
Shivani Behl joins Foxtale as Chief Marketing Officer
Pureplay Skin Sciences’ Shivani Behl calls it quits
Admitad reports over 15% growth in global beauty sales in 1st half of 2023
Plum unveils new campaign for latest haircare range launch
In-depth: D2C brands earmark 30-40% of annual marketing budget for festive season
Team Pumpkin retains Plum Goodness’ performance marketing mandate
In Digital
D2C brand Plum forays into baby care range with launch of ‘Baby Plum’ portfolio
In-depth: How India’s top marketers are solving attribution-related challenges
What’s not working for marketing in 2023?
ad:tech New Delhi to be held on March 15-16 in Gurugram
Interactive Avenues bags IAMAI ‘Digital Agency of the Year’ for 10th time
In Digital
How effective sampling works for personal care category brands
Digital therapeutics start-up Fitterfly unveils new brand identity
IAMAI announces results of its first D2C awards
Employee wellness partner Plum refreshes its brand identity
Plum BodyLovin’ introduces perfume body mists through ad film featuring Ananya Panday
How are marketers tackling the festive season work pressure
Plum appoints Avinash Nagla as Head of Enterprise Marketing, Shreyas Achar as Head of Digital Marketing
D2C brand Plum appoints Abhishek Agrawal as Chief Business Officer
D2C brand Plum strengthens leadership team
Did Smith and Maxwell deliberately fail in the IPL?