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Social Beat bags Sanfe's social media marketing mandate
In Digital
Lionsgate’s Rohit Jain becomes new Chairman of Digital Entertainment Committee at IAMAI
In Digital
Indian customers displayed increased interest towards fashion, home goods, online games during Black Friday sale: Admitad
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Dentsu appoints Unmesh Pawar as Chief People Officer for India and South Asia
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
Bigg Boss 16 reaches over 127 million viewers on Colors and 600 million views on Voot
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
McCain Foods India adds another reason to always have #FreezerMeinMcCain in latest campaign
Sony Pal and Colors Rishtey return on DD Freedish from December 1
Online retail will continue to flourish despite offline retail picking: Dhiraj Gupta of mFilterIt
Viacom18 lays guidelines for usage of FIFA World Cup 2022 clips for news channels
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
Walt Disney CEO Bob Chapek fired; Bob Iger returns
13 million households, constituting 5% of projected TV universe, to be cord-cutters by 2026 in India: KPMG
Diwali 2022 witnessed a 17% increase in online sales compared to 2021: Criteo report
How digital is overtaking TV advertising, LV Krishnan explains
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
Education sector continues to lead ad violations with 27% share in all complaints processed between April-Sept 2022: ASCI report
Diageo India initiates phased removal of mono cartons from its brands
Rapido appoints Pawandip Singh as Vice-President, Marketing
Online shopping rules during the sales season with mobiles being the most purchased product: Hansa Research report
News channels’ business face unprecedented downturn; expect to bounce back soon
‘Tata Play Binge app aims to increase penetration of paid OTT subscriber base’
In OTT
GCPL’s ad spends grows 49.48% YoY to Rs 283.87 crore in Q2 FY23