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Foreseeing it as the next big thing, Kurkure taps into $2-2.5 bn chaat category
PepsiCo India expands Kurkure flavour range with Sizzlin' Hot launch
PepsiCo India joins Open Network for Digital Commerce (ONDC) Network
Tarun Bhagat becomes Chief Marketing Officer of India and South Asia Beverages at Pepsico
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
After Slice, Katrina Kaif becomes Aquafina brand ambassador
Pepsi Black NFT collection is an ode to tech-savvy Gen Zs who are passionate about pop culture and Metaverse: PepsiCo’s Saumya Rathor
Pepsi forays into the world of NFTs with ‘Pepsi Black Zero Sugar’ collection
In Digital
Mountain Dew’s latest campaign is about celebrating stories of courage of common people, says Vineet Sharma
Pepsico India partners with Airtel to offer recharge coupons with its beverage brands
PepsiCo India awards its creative mandate to Leo Burnett
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
PepsiCo India to call media & creative pitches, barring WPP agencies
Pepsico India appoints George Kovoor as Senior VP, Beverages
PepsiCo’s Dilen Gandhi to join Reckitt Benckiser; Anshul Khanna to take over
PepsiCo India strengthens beverage portfolio, launches ‘Mountain Dew Ice’ in India
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
In Digital
PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
PepsiCo India unveils a new look for Tropicana, shows authenticity of youth in campaign
It is imperative for businesses to enhance their Direct to Customer (D2C) channel, says Shailja Joshi of Lay’s
Consumers appreciate brands sharing topical content, says PepsiCo’s Tarun Bhagat
PepsiCo India pays tribute to farmers through ‘Awaaz Mitti Ki’ programme
PepsiCo India appoints Viraj Chouhan as Chief Communications Officer
Ahmed El Sheikh replaces D Shivakumar as PepsiCo India CEO
S Sundaram joins Republic as Group CFO