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: Foreseeing it as the next big thing, Kurkure taps into $2-2.5 bn chaat category
In Marketing

: PepsiCo India expands Kurkure flavour range with Sizzlin' Hot launch
In Marketing

: PepsiCo India joins Open Network for Digital Commerce (ONDC) Network
In Marketing

: Tarun Bhagat becomes Chief Marketing Officer of India and South Asia Beverages at Pepsico
In Marketing

: Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
In Marketing

: After Slice, Katrina Kaif becomes Aquafina brand ambassador
In Marketing

: Pepsi Black NFT collection is an ode to tech-savvy Gen Zs who are passionate about pop culture and Metaverse: PepsiCo’s Saumya Rathor
In Marketing

: Pepsi forays into the world of NFTs with ‘Pepsi Black Zero Sugar’ collection
In Digital

: Mountain Dew’s latest campaign is about celebrating stories of courage of common people, says Vineet Sharma
In Marketing

: Pepsico India partners with Airtel to offer recharge coupons with its beverage brands
In Marketing

: PepsiCo India awards its creative mandate to Leo Burnett
In Advertising

: We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
In Marketing

: PepsiCo India to call media & creative pitches, barring WPP agencies
In Advertising

: Pepsico India appoints George Kovoor as Senior VP, Beverages
In Marketing

: PepsiCo’s Dilen Gandhi to join Reckitt Benckiser; Anshul Khanna to take over
In Marketing

: PepsiCo India strengthens beverage portfolio, launches ‘Mountain Dew Ice’ in India
In Marketing

: Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
In Digital

: PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
In Marketing

: PepsiCo India unveils a new look for Tropicana, shows authenticity of youth in campaign
In Ad Craft

: It is imperative for businesses to enhance their Direct to Customer (D2C) channel, says Shailja Joshi of Lay’s
In Marketing

: Consumers appreciate brands sharing topical content, says PepsiCo’s Tarun Bhagat
In Marketing

: PepsiCo India pays tribute to farmers through ‘Awaaz Mitti Ki’ programme
In Ad Craft

: PepsiCo India appoints Viraj Chouhan as Chief Communications Officer
In Marketing

: Ahmed El Sheikh replaces D Shivakumar as PepsiCo India CEO
In Marketing

: S Sundaram joins Republic as Group CFO
In Television

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