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Tarun Bhagat becomes Chief Marketing Officer of India and South Asia Beverages at Pepsico
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
After Slice, Katrina Kaif becomes Aquafina brand ambassador
PepsiCo India’s FY22 profit down by 76.25% to Rs 41.63 cr; revenue up by 21.61% to Rs 6,385.80 cr
Pepsi Black NFT collection is an ode to tech-savvy Gen Zs who are passionate about pop culture and Metaverse: PepsiCo’s Saumya Rathor
Pepsi forays into the world of NFTs with ‘Pepsi Black Zero Sugar’ collection
In Digital
Mountain Dew’s latest campaign is about celebrating stories of courage of common people, says Vineet Sharma
7UP’s ‘Refresh Before You Recharge’ campaign marks Pepsico India’s partnership with Airtel
Pepsico India partners with Airtel to offer recharge coupons with its beverage brands
Delhi HC passes interim injunction against Ramdev Industries’ ‘Madhav’ brand for using logo similar to Lay’s chips
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
Publicis Media wins PepsiCo India’s Rs 600 crore media duties
PepsiCo reports ‘double-digit’ organic revenue growth in quarter ending June 2022
PepsiCo India awards its creative mandate to Leo Burnett
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
PepsiCo India to call media & creative pitches, barring WPP agencies
Spinny appoints Suvid Bajaj as Head of Marketing
Pepsico India appoints George Kovoor as Senior VP, Beverages
PepsiCo appoints Ram Krishnan as CEO, International Beverages and Chief Commercial Officer
L’Oréal India appoints Gaurav Anand as Chief Digital and Marketing Officer
Firefox Bikes appoints Manika Sharma as Head of Marketing
PepsiCo’s Dilen Gandhi to join Reckitt Benckiser; Anshul Khanna to take over
PepsiCo India’s Nacho chip brand Doritos names Kartik Aaryan as its first brand ambassador in India
Airtel enters Ad Tech industry with Airtel Ads