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Congrats Devika, but don’t be so excited India!
Pepsi celebrates partnership with Airtel through a quirky new film
Pizza Hut’s ‘Shut Up and Take My Money’ campaign aims to promote its new Flavour Fun range
Why Indians secretly hate Campa Cola and Ambassador
Pepsico India partners with Airtel to offer recharge coupons with its beverage brands
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
FCB India appoints Wunderman Thompson’s Udayan Chakravarty as its new ECD
New York Festivals AME Awards announces shortlist for 2022
Pepsi Black’s ‘Max taste with zero sugar’ campaign features Jacqueline Fernandez
Why does your next ad need ASMR?
RIP KK: The singer who sang more than 3,500 ad jingles
Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
In-depth: What categories of brands will shine this IPL season?
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
Cola ads are back, but where is the impact?
Pepsi’s new summer campaign promises more refreshment this summer, features Salman Khan in a double role
Digitas India appoints Publicis Malaysia’s Abraham Varughese as Chief Creative Officer
Salman Khan urges youngsters to own their singlehood with Swag in Pepsi’s new campaign
Lata Mangeshkar and the art of timeless brands
GroupM appoints Parthasarathy Mandayam aka Maps as Chief Strategy Officer - GroupM South Asia; Amin Lakhani named CEO, Mindshare South Asia
In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?
Tata comes as a saviour as IPL continues to be a rough wicket for title sponsors
Tata Group to replace Vivo as IPL title sponsor from 2022
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
‘Will Advertising ever have a Parag Agarwal?’