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How do brands leverage data and consumer behaviour to generate more revenue
In Digital
Reality TV shows to attract surreal attention from brands this festive season
‘Filming’ a brand experience, Eggfirst style
‘Jhalak Dikhhla Jaa’ returns on Colors after a hiatus of five years
BestMediaInfo unveils jury line-up for Rising Star Awards 2022
boAt announces expansion of leadership team
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: What categories of brands will shine this IPL season?
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
Patanjali-backed Ruchi Soya raises Rs 1,290 crore from anchor investors
DD Freedish MPEG-2 e-auctions: 17 channels secure slots on Day-1
Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey on their way out of DD Freedish again
Finance Minister N Sitharaman launches 30-year anniversary issue of Business Today
In Print
Advertisers welcome the ratings for news television, more money to flow into the genre
In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
India Today’s 46th anniversary issue hits the stands with 25% surge in circulation; reports highest-ever issue revenue
In Print
Eggfirst creates an iconic campaign with Amitabh Bachchan for Icon Steel
Eggfirst’s ‘Fino matlab Fikar Not’ campaign starring Pankaj Tripathi positions Fino Payment Bank as a friendly local banker
FCB Cogito elevates Vidyadhar Wabgaonkar as CEO
With 30 advertisers on board, Times Now Navbharat emerges as a strong contender in Hindi news space: Experts
YouTube announces winners of first India edition of YouTube Works Awards
In Digital
Anita Nayyar joins Patanjali as COO, Media and Communications
Hamdard plans Rs 15-crore print-heavy campaign to market ‘Hamdard Honey’
Mega October for viewers as Discovery Plus brings 34 new titles across a variety of genres
In Digital
Parle is most chosen brand in India: Kantar’s Brand Footprint 2020 report