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Parle-G’s new TVCs equate a child’s empathy with genius
Delhi HC refers Parle Products and Britannia to Mediation and Conciliation over alleged disparaging commercials
Thought Blurb Communications elevates Renu Somani to National Creative Director role
Eight legacy brands that have been changing the FMCG game pre-Independence
In-depth: Shrinkflation – What brands lose by reducing product size
Parle G diversifies its biscuit portfolio with Oats - Berries & Cinnamon Biscuits
Abby 2022: Leo Burnett is Creative Agency of the Year; Famous Innovations wins its second Grand Prix
Cartoon Network celebrates Tom & Jerry’s 82nd Birthday with #TomAndJerryBdayBash campaign
Parle reminisces about India’s journey with Parle-G on 73rd Republic Day
Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win big at IndIAA Awards
In-depth: Friends forever—How brands can leverage each other’s strengths
Taproot Dentsu rejigs management under Santosh Padhi as Agnello Dias and Umesh Shrikhande depart
Parle Products forays into branded atta portfolio with Parle G Chakki Atta
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Zee Entertainment’s ‘Indian Pro Music League’ strikes the right chord with partners
Parle-G shows emotional intelligence in kids in its latest campaign #GManeGenius
IdeateLabs elevates Porus Jose to the CCO role
In Digital
#FightingCoronavirus: Parle Biscuits to donate one crore Parle-G packs every week for poor during lockdown
Rising Star: Shreyas Deshmukh, Senior Brand Services Manager, Social, FCB Interface
Cross-brand banter keeps social media abuzz on Valentine’s Day
In Digital
How brands can protect themselves from counterfeit products
Brands ride on moment marketing, stand up for tigers this International Tiger Day
Brands applaud as Chandrayaan-2 embarks on Moon mission
Brands celebrate Mother’s Day with tributes, messages and exciting offers
L&K Saatchi & Saatchi CCO Delna Sethna moves on