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Delhi HC refers Parle Products and Britannia to Mediation and Conciliation over alleged disparaging commercials
Parle Products’ new campaign for Hide and Seek Choco Fills Breakfast cereal aims to resonate with millennials
Parle Products’ new TVCs aim to consolidate its position as soul of ‘adda’ for Bengali market
In Britannia Cookies Trademark Infringement case, Delhi HC orders Parle Products to modify two ads
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
We aim to capture 8-10% of kids’ cereal market in a year: Krishnarao Buddha of Parle Products
Parle Products forays into cereal category with Hide & Seek Fills
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Parle Products forays into branded atta portfolio with Parle G Chakki Atta
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Parle Products ups digital spends to 15% after a tweet compels it to re-launch Rola Cola
How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg
Future Group comes on board as associate sponsor of IPL 2018
Parle Products launches its new division Parle Platina
Parle Products’ latest campaign weaves all brands under one corporate brand
Publicis Media India claims Rs 1,000 crore plus business in the last 9 months
Parle-G targets youth via web series ‘Woh Din’
In Digital
As the name Kismi is youthful, we focused on the youth: BK Rao of Parle Products
Parle Products moves media business to Zenith?
Parle Products’ ‘Litter Free’ initiative gets an OOH push
Parle Products seeks to simplify goodness
Parle Products announces the 13th Parle Saraswati Vandana
Maxus out, MPG in for Parle Products