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Tech Mahindra Global Chess League’s #TheBigMove aims to redefines chess branding
What will it take to grow cinema advertising’s pie in Indian adex?
Passpass Pulse lauds brands on billboards and social media on World Compliments Day
PVR Cinemas collaborates with Visa for FIFA World Cup Qatar 2022 viewing parties for football fans in India
PVR’s new digital campaign ‘There is something about PVR’ features personalities who are mesmerised by the brand
Record-beating 1.8 crore viewers tune into India-Pakistan T20 World Cup match on Disney+ Hotstar
OnePlus partners with PVR to release 4DX commercial for its latest flagship in cinemas
India could rank second in global order of e-commerce market by 2034: Akshay Gulati of Shiprocket
PVR Cinemas celebrates its 25th anniversary in India with a campaign featuring Aamir Khan
Reduced government spends continue to put pressure on cinema advertising
PVR introduces 270-degree on-screen experiential in-cinema advertising
PVR collaborates with Xperia Group to introduce experiential in-cinema advertising
Amused by creative names of ad agencies? Here’s the backstory of some
PVR launches ‘PVRRR’ NFTs as part of its association with the movie RRR
In Digital
How brands are leveraging increased footfall in cinema halls on back of sporting events
PVR Cinemas secure rights for live screening of ICC Men’s T20 World Cup 2021
How Dolby carried out a successful co-marketing campaign with a single film
War of words between Producers Guild and multiplexes over release of movies on OTT platforms
Mubi announces content deal with Sony Pictures Television, to bring 100 feature films
ShortsTV to expand reach by 2019-end, will partner with major DTH operators
Grey Group acquires majority stake in digital marketing agency Autumn Worldwide
In Digital
Edelweiss Group inks deal with IOA to sponsor team India for upcoming games
Brandstand: What the Padmavati Effect can do for your brand
Big Trunk Communications to manage Phoenix Marketcity Bangalore’s digital duties
In Digital
AAP defends decision to hike entertainment tax by 50% in Delhi