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Why marketers in India must harness alternative app stores to tap greater audiences
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
Oppo launches #FlauntYourBest digital campaign with Varun Dhawan
Genesis BCW strengthens C-suite counsel with two new hires
GroupM tops media agency groups with over $1028 million worth new business value: COMvergence report for Indian market
Santosh Padhi joins Wieden+Kennedy as Chief Creative Officer for India
GroupM appoints Parthasarathy Mandayam aka Maps as Chief Strategy Officer - GroupM South Asia; Amin Lakhani named CEO, Mindshare South Asia
In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?
RepIndia onboards Innocean’s Durgesh Tiwari as Senior Account Director – ORM
In Digital
Smartphone brands with strong consumer pull prone to brand reputation risk in digital space: Techarch’s BRIX
In Digital
Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
In Digital
How much did sponsors’ ads build awareness during ICC Men’s T20 World Cup 2021
Quora answers why brands must engage with their shopping community during the festive season
OnePlus promotes Navnit Nakra to India CEO and Head of India region
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
Business Today appoints Alok Nair as Chief Revenue Officer
In Print
Sahil Trehan and Shubhankar Nath launch marketing technology firm Razorlabs
Mixed Route Juice wins creative and digital media mandate for Blaupunkt in India
SPSN launches campaign, calls fans to cheer for home team as India tour of Sri Lanka begins on July 13
Gozoop hires Megha Ahuja as Group Director, Brand Communications
Taproot Dentsu creates film to promote camera quality of Oppo’s F19 Pro phone
BGR Tech Excellence Awards 2020 witness participation of industry leaders across tech domains
Oppo appoints Damyant Singh Khanoria as Chief Marketing Officer
BuzzInContent Awards 2020: Here are the winners
87 shortlists in the fray for BuzzInContent Awards 2020