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India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Sequoia and Lightspeed invest in $ 6 million seed round for IndiGG
In Digital
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
In OTT
IN10’s Epic On announces partnership with YuppTV
In OTT
Digital transformation will be behind 9% growth in global adspend in 2022: Zenith Forecasts
“Help investment in OTT sector in India, don’t hinder it”, Frontier Economics tells policymakers
In OTT
Disney+ Hotstar launches educational programme for agency planners on ad solutions, online video marketing
In OTT
Travel adspend to grow up to six times faster than ad market as whole from 2021 to 2023: Zenith report
Short-form video to grow to 600-650mn users in India by 2025
In Digital
Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital
YouTube announces winners of first India edition of YouTube Works Awards
In Digital
Global adspend will exceed pre-pandemic peak by 6% this year, says Zenith
Programmatic mobile video ads report 194% growth in India
In Digital
MX Player becomes first OTT to deploy H.266, cuts down video streaming data consumption into half
In OTT
India sees huge headroom for growth across TV and digital despite downturn
In Digital
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
Sportskeeda brings a new digital show featuring cricketer Sanjay Manjrekar
In Digital
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
Kantar and Google launch Independent Brand Lift Measurement of YouTube Ads
In Digital
Eros Now strengthens reach in Middle-East with marketing partnerships with multiple consumer brands
In OTT
India’s adex to grow nearly 11% in 2021, digital on fast lane: Dentsu Digital Trends Report
Zenith forecasts global adspend to shrink 7.5% in 2020
Eros Now paid subscriber base up 24% during the lockdown
In OTT
Indian video entertainment brands to spend 19% more in 2022 than in 2019, says Zenith
YouTube reaches over 325 million 18+ unique viewers in India month on month
In Digital