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Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
Doritos’ ‘Bold Choice’ filter enables users to choose the ending for its latest TVC
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts
With #TideforTime our objective was to make Tide synonymous with saving time: P&G India’s Sharat Verma
40% organisations at a nascent stage in MarTech capabilities
Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
On Purpose hires Dipankar Mukherji as its first Executive Creative Director
In Digital
Lions Live Debate: How will Covid crisis affect advertising industry?
WARC Awards 2020: FCB India strikes Gold and Evaluation award for ToI’s Out & Proud campaign
Spotify now has 15 original podcasts for its listeners
In Radio
Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
An insight into Castrol India’s love for purpose-driven marketing
On Purpose makes senior hires, reinforces team
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Jeet will have significantly more scale than any other Discovery channel, says Karan Bajaj, Discovery
Brands will increasingly need ‘purpose’: WFA study
Unilever elevates Samir Singh to CMO, Personal Care division