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Adani Sportsline becomes principal sponsor for Indian Olympics Association
Star Sports teams up with Nodwin Gaming to televise BGMI tournament in India
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Sony Sports Network kickstarts campaign for 19th Asian Games with ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!’ war cry
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Television revenue expected to grow at a CAGR of 4-5% & reach Rs 826 billion by 2024: EY FICCI M&E 2022 report
TV ad volumes post double-digit growth in 2021 over previous 2 years: BARC Think report
NFT marketplace for cinema and sports in India has the potential to cross US$ 1 billion in value in the near future: Deloitte
In Digital
Tata AIA Life launches ‘Bharosa’ campaign featuring Olympic Gold winner Neeraj Chopra
‘Dangals of Crime’ by discovery+ explores the sport’s rise in India & the dark underbelly of crime associated with it
Sony Pictures Networks India wins broadcast rights for 2022 Asian Games
Tata Tea Agni’s campaign showcases ‘Josh’ of 3 Indian Women’s Hockey team players
Thums Up’s ‘Toofan’ campaign ft Jasprit Bumrah highlights its strong taste & experience
Sony Pictures Networks India to broadcast BAI’s Yonex-Sunrise India Open 2022
Taboola reveals the most read news topics by Indian digital readers in 2021
In Digital
ABP becomes digital media partner of Professional Golf Tour of India for its golf tournaments to be held in 2021
Hyper Connect Asia strengthens leadership team, appoints Neh Rathi as ECD
In Digital
Coca-Cola extends its partnership with Sourav Ganguly as an ambassador
Times Network enters Hindi business news genre, launches ET Now Swadesh
Thums Up partners with Mohammed Siraj, celebrates determination of Indian fast bowler through its campaign
Olympic gold medallist Neeraj Chopra joins Jim Sarbh in Cred’s new campaign
Disney+Hotstar’s ‘SiwaySRK’ campaign makes internet go crazy, leads to buzz over his OTT debut
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
TV to get lion’s share of Thums Up’s ad spends for Tokyo 2020 Paralympic Games