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In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
NCPCR issues new draft guidelines to ensure child safety in the entertainment and advertising industry
OMTV appoints Sahil Kiran Vaidya as Head of Business & Strategy
In Digital
Indian OTT platforms rely heavily on marketing, or do they?
In OTT
ABD India launches “Taste the Thrill” campaign for OC Blue
Voot to live stream season 6 of Tamil Nadu Premier League
In OTT
ShemarooMe & OTTplay ink partnership to make content discovery easy for all users
In OTT
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
In OTT
Two-thirds of IPL fans claim to have watched all matches this season on TV while a third caught the action online: YouGov
ABD India urges consumers to “Come Alive” in its new campaign for Sterling Reserve
OTTplay forays into streaming with OTTplay Premium, launches 5 subscription packs
In OTT
Airtel Xstream’s subscriber base ‘reaches two million’
In OTT
Mother Dairy says ‘Milkshake Pe Baat Hogi Toh Baat Achchi Hogi’ in its new digital campaign
In Digital
What does Netflix’s plan to launch AVOD model mean for the Indian OTT ecosystem?
In OTT
We must stop using broadcast techniques for OTT: Divya Dixit of AltBalaji
In OTT
TRAI urges stakeholders to share their views on monitoring cross media ownership
In-depth: What is fuelling the growth of Connected TV in India?
In-depth: What is fuelling the growth of Korean & Turkish content in India
Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
The merger of PVR and Inox to add impetus to their ad revenue
Vibhu Agarwal to launch a Hindi GEC
Virat Kohli retains first position among India’s most valuable celebrities: Duff & Phelps study
“Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021” to provide an awards screening experience in Metaverse
Sachin Tendulkar encourages parents to be #FutureFearless in Ageas Federal Life Insurance’s new campaign