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In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
Shemaroo elevates Rahul Mishra to Head web 3.0 initiatives
OMTV appoints Sahil Kiran Vaidya as Head of Business & Strategy
In Digital
Indian OTT platforms rely heavily on marketing, or do they?
In OTT
Pocket FM launches ad solutions on the app
In Digital
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
India’s M&E industry expected to grow at 8.8% CAGR to reach Rs 4,30,401 crore by 2026: PwC Report
ABD India launches “Taste the Thrill” campaign for OC Blue
ShemarooMe & OTTplay ink partnership to make content discovery easy for all users
In OTT
Voot to live stream season 6 of Tamil Nadu Premier League
In OTT
Sony Sports Network to Live telecast two bilateral series with India tour of Ireland and India tour of England in succession
We have to ensure that good Indian content is being pushed and marketed across the world: Danish Khan of SonyLiv
In OTT
Support self-regulation for OTT industry: I&B Minister Anurag Thakur
In Digital
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
In OTT
IPL media rights: What is Disney+ Hotstar's 'Plan B' after losing IPL?
In OTT
Sony Sports Network to showcase Team India’s greatest Test wins through ‘Architects in White – India Cricket in England’ docuseries
I&B Ministry’s advisory to stop online betting ads won't have major financial impact on TV channels, other platforms
Airtel unveils multiplex on the Partynite Metaverse platform
In Digital
IPL is a bull story. Period.
Two-thirds of IPL fans claim to have watched all matches this season on TV while a third caught the action online: YouGov
OTTplay forays into streaming with OTTplay Premium, launches 5 subscription packs
In OTT
Airtel Xstream’s subscriber base ‘reaches two million’
In OTT
ABD India urges consumers to “Come Alive” in its new campaign for Sterling Reserve
Burger King pranks Hrithik Roshan as part of its #EkDumPachaas campaign