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: Diageo to bet big on digital, invest in experience-led platforms this festive season
In Digital

: McDowell’s No.1 Soda allows yaars to celebrate and create music at No.1 Yaari Jam Pads
In Marketing

: How desi OTT platforms are trying to edge past Netflix and Amazon on the back of festive special programming
In OTT

: 185 case studies shortlisted for Emvies 2018
In Advertising

: McDowell’s No. 1 Soda brings No. 1 Yaari to Kannada audience on Viu and Star Suvarna
In Digital

: Restriction or responsibility: Diageo’s Amrit Thomas on surrogate advertising
In Advertising

: Viu announces first bilingual digital series 'Social'
In Digital

: No teaser ads in real life, says Sonal Dabral of DDB Mudra
In Advertising

: Mindshare and McDowell’s to bring No. 1 Yaari on Gemini TV
In Television

: Zee Melt 2017: When advertising veterans came together to ‘Straight talk’
In Advertising

: A heart-warming story from P&G’s Vicks looks at motherhood with a difference
In Ad Craft

: McDowell’s No. 1 Soda brings out MSD’s chemistry with his childhood friends
In Ad Craft

: McDowell’s: Cheers to friendship
In Ad Craft