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: In-depth: Here's why brands are bringing media planning and buying functions in-house
In In-depth

: TDSAT seeks Disney Star’s reply by Oct 3 on AIDCF complaint against free cricket on Hotstar
In Television

: Unmasking ad frauds lurking from the shadows in performance marketing
In Digital

: Building brand awareness drives greater effectiveness in performance marketing: Study
In Marketing

: Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
In Advertising

: 31% of Urban Indians plan to increase Diwali spending in 2023, down from 36% in 2022: YouGov Report
In Marketing

: Why are 3D Anamorphic billboards becoming advertisers’ new shiny toys?
In Advertising

: TRAI recommendations on FM radio: Industry hopeful of expansion and revenue growth
In Radio

: Air India Express to unveil new brand in next few months
In Marketing

: Prioritise brand engagement over brands’ logo presence at Comic Con: Jatin Varma
In Marketing

: How will BCCI media rights deal play out for Viacom18?
In Television

: Revenue sharing mechanism between OTTs and TSPs will violate net neutrality: IAMAI
In Digital

: Doubling down on sustainability, Tata Passenger Electric Mobility rechristened as Tata.ev
In Marketing

: What's driving the Indian language print sector's robust revenue and profit growth?
In Print

: In-depth: Why suddenly Indian ad agencies are queuing to file IPO
In In-depth

: With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
In Television

: Explained: How the raw-level data will benefit advertisers and broadcasters
In Television

: iTAP announces partnership with OTTplay Premium
In OTT

: I&B ministry orders BARC India to share raw-level data with broadcasters
In Television

: Planet Marathi Group partners with Vistas Media to launch OTT platform 'Planet Bharat'
In OTT

: Wavemaker India releases white paper ‘Demystify Customer Data Platform’
In Advertising

: NCLT approval sets Zee's valuation to soar with Zee-Sony merger: Elara Capital
In Television

: How will increase in BCCI media rights value impact broadcasters’ economics?
In Television

: Jagran Prakashan reports 8.4% rise in Q1 PAT at Rs 43.89 crore
In Print

: How FMCG players’ copious ad spend surge in Q1FY24 will fuel Indian adex growth
In Marketing

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