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In-depth: Here's why brands are bringing media planning and buying functions in-house
TDSAT seeks Disney Star’s reply by Oct 3 on AIDCF complaint against free cricket on Hotstar
Unmasking ad frauds lurking from the shadows in performance marketing
In Digital
Building brand awareness drives greater effectiveness in performance marketing: Study
Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
31% of Urban Indians plan to increase Diwali spending in 2023, down from 36% in 2022: YouGov Report
Why are 3D Anamorphic billboards becoming advertisers’ new shiny toys?
TRAI recommendations on FM radio: Industry hopeful of expansion and revenue growth
In Radio
Air India Express to unveil new brand in next few months
Prioritise brand engagement over brands’ logo presence at Comic Con: Jatin Varma
How will BCCI media rights deal play out for Viacom18?
Revenue sharing mechanism between OTTs and TSPs will violate net neutrality: IAMAI
In Digital
Doubling down on sustainability, Tata Passenger Electric Mobility rechristened as Tata.ev
What's driving the Indian language print sector's robust revenue and profit growth?
In Print
In-depth: Why suddenly Indian ad agencies are queuing to file IPO
With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
Explained: How the raw-level data will benefit advertisers and broadcasters
iTAP announces partnership with OTTplay Premium
I&B ministry orders BARC India to share raw-level data with broadcasters
Planet Marathi Group partners with Vistas Media to launch OTT platform 'Planet Bharat'
Wavemaker India releases white paper ‘Demystify Customer Data Platform’
NCLT approval sets Zee's valuation to soar with Zee-Sony merger: Elara Capital
How will increase in BCCI media rights value impact broadcasters’ economics?
Jagran Prakashan reports 8.4% rise in Q1 PAT at Rs 43.89 crore
In Print
How FMCG players’ copious ad spend surge in Q1FY24 will fuel Indian adex growth