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Nielsen India appoints Deepak Mann as Director, Marketing Effectiveness
Disney Live Action, Pixar and Walt Disney Animation Studios present their upcoming line-up at D23 Expo 2022
Nielsen’s Robert Gilby joins Dentsu International as APAC CEO
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
69% of global LGBTQ+ audiences believe that efforts are being made to improve inclusivity in media: Nielsen report
In Digital
OMD India appoints Charul Tomar as its new Head of Strategy
Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
Domino’s appoints Samsung’s Gaurav Soni as Head of Media
Nielsen to launch Identity System for Digital Ad Ratings in India
In Digital
Nielsen enters agreement to be acquired by Evergreen & Brookfield-led consortium for $ 16 billion
Deep Ajwani joins udChalo as Chief Marketing Officer
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
Dabur launches health food drink ‘Dabur Vita’; collabs with Flipkart for e-commerce launch
Strategic measurement can unlock 10x return on ad spends: BCG-Meta Industry Report
Industry bodies divided over TRP Committee’s key recommendations
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
Spotify pushes the cart on the omnishopper's retail journey
In Digital
Zensciences brings in Artthi Ponnuswamy as VP of Brand Solutions
In Digital
Hansa Research appoints Ashish Karnad as EVP and Head, Media and Digital Business
DoubleVerify appoints Doug Campbell as Chief Strategy Officer
In Digital
Vinit Karnik appointed Head – Sports, Esports and Entertainment, GroupM South Asia
Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification
In Digital
Godrej Consumer Products expands detergent portfolio with the launch of Godrej Ezee 2-in-1
In-game advertising company Anzu launches in India with exclusive partner Adcolony
Indian ad agencies expect sizeable growth from new brand and product launches