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Nielsen India appoints Deepak Mann as Director, Marketing Effectiveness
Nielsen’s Robert Gilby joins Dentsu International as APAC CEO
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
69% of global LGBTQ+ audiences believe that efforts are being made to improve inclusivity in media: Nielsen report
In Digital
ESL Gaming & Nielsen expand comprehensive esports measurement business relationship
Nielsen to launch Identity System for Digital Ad Ratings in India
In Digital
Nielsen enters agreement to be acquired by Evergreen & Brookfield-led consortium for $ 16 billion
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
Hansa Research appoints Ashish Karnad as EVP and Head, Media and Digital Business
Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification
In Digital
Criteo names Brendan McCarthy as Chief Marketing Officer
FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen
Nielsen launches campaign outcomes database 'Nielsen Compass'
Growth for FMCG sector coming from rural and smaller markets: Nielsen
Consumer sentiment on ‘vocal for local’ showing steady growth, says Nielsen report
Revival of ads on TV after unlock in June, says BARC and Nielsen Media report
60% household income decreased, people hold back big purchases: Nielsen
Criteo announces implementation of Nielsen Digital Measurement Solutions
In Digital
FMCG growth expected to sustain in the 9-10% range in 2020
MRUC hunts for new research agency as its contract with Nielsen ends
In Print
Is the fizz out of festive advertising for beverage brands?
WARC Data re-launched to help brands, agencies, media owners plan advertising, media strategies and investment
Xaxis partners with Nielsen Media for digital audience measurement in India
In Digital
Nielsen India launches Custom Mix Modeling in India
Nielsen expands ad measurement for YouTube Mobile in-app in India
In Digital