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Viacom18 Consumer Products expands Roadies Koffeehouz franchise, launches first outlet in Surat
Hyderabad Black Hawks collaborates with Cake India to organise ‘Hype Night’ event for volleyball fans
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
H&M launches ‘Loooptopia’ on Roblox to provide gaming experience to consumers
In Digital
Wondrlab India launches Wondrlab Technologies; appoints Publicis Groupe’s Rajesh Ghatge as its CEO
Viacom18 Consumer Products revs up multi-city expansion for Roadies experiential franchise
Wondrlab acquires performance marketing agency Neon
Radio players see partial recovery but wary of Covid second wave
In Radio
Mirchi unveils new brand identity, reflects transformation into an entertainment company
In Radio
Gaming lifestyle festival ‘DreamHack’ returns to India
In-depth: Indian agencies shift focus on co-creating with clients
One can’t get away from cricket in India, says Adidas’ Dhanashree Sowani
Platinum Outdoor puts a Tiago on a hoarding
Madison IES creates experiential zone for Cleartrip at bloggers’ meet
Liberty celebrates the ‘go-getter’ spirit
A first-timer’s diary: The 10 things you missed if you weren't at Goafest
Why TV channels rebrand…and does it work?
In Special
Peter England gives a ‘young’ touch to formals
NatGeo brings back the iconic 80s
Sony Pix reinvents itself with new look, logo and positioning
Canon launches first-of-its-kind OOH initiative in India
Mountain Dew Neon helps to overcome fear of darkness
Godrej Interio banks on motor & neon for OOH campaign
StreetSmart helped Star Movies create a bang for AVATAR
b4-i-4get: Trust the Bank but not its Banker?