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Sports stars overtaking B-town celebs to become brands’ choice for endorsements
Importance of human touch and purpose shared by experts at Advertising Club’s ‘D- CODE: 2022’
Limca enters sports hydration category with ‘Limca Sportz’; unveils #RukkMat campaign featuring Neeraj Chopra
Octa partners with Neeraj Chopra to transform investing into a lifestyle accessibility
Sony Pictures Networks bags exclusive TV and digital rights for CWG Games, Birmingham 2022 for India
Under Armour finds their Indian brand ambassador in Olympic champion Neeraj Chopra
Sony Sports Network kickstarts campaign for 19th Asian Games with ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!’ war cry
India Inc Leaders attend the 17th India Business Leader Awards hosted by CNBC-TV18
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Cricket accounted for 87% celebrity endorsement deals in 2021: GroupM ESP Sporting Nation Report 2022
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Inox ties up with ESFI to popularise esports through big-screen video gaming experience
Tata AIA Life launches ‘Bharosa’ campaign featuring Olympic Gold winner Neeraj Chopra
GoodDot launches ‘Do Good’ ad campaign featuring Olympic medallist Neeraj Chopra
First phase of Network18, Federal Bank’s ‘Sanjeevani’ initiative to culminate with a telethon
Olympic medallists Neeraj Chopra, PV Sindhu to promote Disney.Byju’s Early Learn app
In Digital
Top political and business leaders to headline Times Now Summit 2021
India Today Conclave returns with its 19th edition
In Print
Fever FM launches ‘Bounce Back Bharat Festival’
In Radio
Olympic gold medallist Neeraj Chopra joins Jim Sarbh in Cred’s new campaign
Aaj Tak brings special programming ‘Jai-Ho’ to celebrate India’s Olympic heroes
Neeraj Chopra’s family witnesses his return from Tokyo on Times Now Navbharat
With Abhinav Bindra, Vijender Singh, Anju Bobby George on the experts’ panel, Sportskeeda gears up for another Olympics season
In Digital
PepsiCo India’s Gatorade signs Hima Das as brand ambassador
Sportstar Aces Awards culminates on a high note